Versacom, Inc.
15300 Mercantile Drive 
Dearborn, MI 48120 USA
Phone: (313) 982-1400
Fax: (313) 982-0000
Email: versacom@versacom-inc.com

That's A Wrap

Date: 6/9/2011
Author: Andrew Shoushanian

Versacom Inc. continues to support Ford Global Brand Licensing by providing a myriad of services to help merchandise and manage key licensing operations that help grow the Ford brand.

A recent example is the Ford Official Merchandise Trailer. Versacom was commissioned to create a totally new look and feel for the Trailer by designing all-new exterior graphics to showcase this mobile “Ford Store on Wheels”.
 
The Ford Official Merchandise Trailer travels to an extensive list of venues and events appealing to automobile enthusiasts and Ford fans across the country. It is stocked with a wide selection of Ford branded apparel and merchandise aligned with specific vehicle models, like Mustang, and with the corporate brand itself. A complete schedule of Trailer appearances and events is available at http://fordcollectiononwheels.com/index.php?option=com_content&view=article&id=3.
 
Ford Global Brand Licensing is a recognized leader in corporate brand recognition through official Ford Licensed Products that promote brand loyalty while making an emotional connection with consumers. This includes merchandise collections for the die-hard automotive enthusiast and the everyday consumer looking for quality products. 
Versacom serves as a key support function for the group to help leverage the strong equity, consumer value and core attributes of the Ford brand. Responsibilities include managing the Official Ford Licensee website for product approvals as well as graphics and branding resources, creative and event management services, market messaging and development of a wide range of collateral materials for the organization.