Versacom has just completed work on the 2013 “Salute To Dealers” program for Ford Motor Company. This is our 6th consecutive year working on the program and each year is just as heartfelt and amazing as the previous one. “Salute To Dealers” encourages and recognizes Ford Motor Company dealers who give back to their community. The initiative demonstrates Ford’s commitment to thousands of dealer principals who improve the lives of those in need while providing outstanding products and services. For the 2013 Salute program, six dealers were recognized for their outstanding humanitarian and community work by Edsel B. Ford II during the National Automobile Dealers Association (NADA) convention on February 8, 2013 in Orlando, Florida. These winners were selected by a panel of judges including Mr. Ford, from a field of 61 nominees located across the globe. The dealers’ unselfish commitment to better the lives of those less fortunate, in their communities and around the world, is something that can only be born in the heart. The example they set for others is truly uplifting and inspiring. Versacom handled research, editorial and production for all video program elements, collateral and dealer materials as well as onsite event logistics, support and coordination. Our credentials and experience, as well as our unique understanding and appreciation for humanitarian and community outreach, make us particularly well-suited to execute our responsibilities for this important initiative. We are extremely pleased with the results of the 2013 program and are looking forward to a successful 2014! |
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